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Welcome to Matsudo City

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Located in the north-west part of Chiba prefecture, 20km from the heart of Tokyo, Matsudo City was established in 1943. Now, with a population of about 500,000 people, the city has grown into a residential city near the capital, where the richness of lush green spaces and natural reserves coexists effortlessly with the vibrancy of urban life and a multi-generation population.

During the Edo period, the region flourished as a key transport hub and post town. Many historical sites remain today, including the Tokugawa family’s Matsudo Tojo-tei House and Garden, designated as a National Important Cultural Property, built by Akitake Tokugawa, the younger brother of Yoshinobu Tokugawa, the 15th shogun of the Edo Shogunate. The Hondoji Temple, where approximately 50,000 hydrangeas bloom in late of June, is another notable site in Matsudo City.

In spring, the Cherry Blossom Festival; in summer, the Fireworks Festival and Matsudoshuku Sakagawa Votive Lantern Offering Festival; in autumn, the Matsudo Festival and the Tourist Pear Orchard; and in winter, the Matsudo Christmas Music Festival are held, attracting many people.

Moreover, the “Forest and Park for the 21st Century”, an expansive 50.5-hectare green space in the heart of Matsudo City, offers a variety of seasonal activities year-round, including physical exercise activities, bird watching, barbecuing, and music appreciation. The park also features cultural facilities such as the civic museum and the “Hall of the Forest 21” music hall.

Matsudo City is also known for a variety of distinctive local specialties, lovingly crafted by passionate local farmers and producers. These include fresh produce such as spring onions, pears, strawberries, as well as local favourites such as ramen and freshly baked bread. The city also preserves traditional crafts such as Kumihimo (braided cords) and Yuzen Dyeing. For more information, please visit the official Matsudo City website.

Moreover, Matsudo City was designated as an “SDG’s Future City” by the Cabinet Office in 2022. Under the concept of “A Sustainable and Compassionate City”, the city has been actively working to create a safe and inclusive living environment for people of all generations.

• Green Tree Day – Whitehorse City of Australia
Matsudo City and Whitehorse City established a sister city relationship on 12 May 1971, making this year the 54th anniversary. Remarkably, it all began with one letter. In 1958, a junior high school student wrote to the Australia Embassy, requesting seeds of a Eucalyptus tree. This small gesture eventually led to the formation of the sister city relationship between Matsudo and Whitehorse. Both cities have designated 12 May as “Green Tree Day” to promote friendship and greening. On this day, events such as commemorative tree planting and online meetings are held to strengthen the bond. In addition, junior and senior high school students from Matsudo have taken part in exchange visits to Whitehorse through the Sister City Youth Exchange Program.
Matsudo City not only promotes exchanges between sister cities, but also aims to foster mutual understanding between countries and nurture young people with a global outlook.

• Sister City with Australia
In celebration of the sister city anniversary in May, Matsudo City has traditionally held events with a focus on Australia. These have included sports and art, concerts, and food-related events at commercial facilities throughout the city. During the event period, participating restaurants in the city helped deepen residents’ understanding of the sister city relationship by offering special menu items made with Australian ingredients.

In addition, citizens from both cities have been engaged in Girl Scout exchanges, which will mark their 40th anniversary next year.  Through their respective cultural activities, participants have deepened their interest and understanding of different cultures, helping to foster an international perspective. There is also an ongoing exchange of etegami—hand-painted postcards featuring messages of local pride and warm greetings—between the citizens, strengthening bonds across borders. The postcards sent by Matsudo City were displayed at the Japan Festival in Whitehorse City, while the postcards sent from Whitehorse City were displayed in the connecting corridor of the city hall, where many people stopped to admire the works. 
In 2026, the cities will be celebrating the 55th anniversary of their sister city relationship. Matsudo City will continue to strengthen the bond between the two cities through various exchanges and uphold their wonderful friendship.

 

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  •  On 1 June, we joined Burwood Council for a study session. These sessions have been held annually since 2024, making this the third exchange between our organisations.
     
    Representatives from the JLGC Sydney Office first introduced a project being implemented in Hokuto City, Yamanashi Prefecture, which is the home municipality of one of our Assistant Executive Directors. Under this project, high school students collaborate with local businesses to develop specialty products. Burwood Council participants showed particular interest in how participating businesses are selected and were eager to learn more about this aspect of the project. We then introduced Japan’s local government mascots, commonly known as yuru-chara, which play an important role in enhancing regional recognition and brand value, as well as communicating government initiatives in an accessible and engaging way. The participating Assistant Executive Directors introduced mascots from their respective local governments and organisations and explained the characters’ backgrounds, roles and activities. In response, Burwood Council participants asked a range of questions, including how mascot designs are submitted and how the final designs are selected.
     
     
     
    Burwood Council then provided an overview of its future-oriented urban development initiatives. Located approximately 15 minutes by train from central Sydney, Burwood currently has a population of around 45,000, which is expected to double over the next decade. In anticipation of this growth, as well as the planned opening of a new metro station in 2032, the Council outlined its approach to promoting high-density urban development alongside the enhancement of high-quality public spaces. Specific initiatives include the development of a new cultural facility that will serve as a hub for arts and culture, the installation of public art, and measures to stimulate the night-time economy and create a vibrant urban environment. The Council also explained its efforts to incorporate community input into urban planning through advisory committees made up of local residents and online consultation platforms that enable broad public participation.
     
     
     
    Following the discussion, we joined Burwood Council staff on a site visit to observe projects aimed at enhancing public spaces through public art and promoting the night-time economy. With development and revitalisation projects underway across many parts of the city, we were able to gain valuable insights into Burwood’s ongoing urban transformation.
    We would like to express our sincere gratitude to everyone at Burwood Council for providing us with this valuable learning opportunity.
     
         
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    ～Grand Prize – ¥500,000～
    SUBMISSIONS NOW OPEN for the 15th Annual Manga Kingdom Tottori International Comic Art Contest!
    （Deadline: August 31st）
    ━━━━━━━━━━━━━━━━━━━━━━━━
    The 15th edition of the Manga Kingdom Tottori International Comic Art Contest is now officially accepting entries – including the special ‘U-15 Youth Manga Artist Prize’ for entrants aged 15 and under. The contest is open to artists worldwide and submissions are accepted in any language!
    This year’s theme is ‘Clothing’.
    Entries will be accepted until Monday August 31st (JST).
    The Grand Prize winner will receive a cash prize of ¥500,000, and selected artists will be invited to Tottori Prefecture for the award ceremony. Winning works will be compiled into a professionally published collection. Don’t miss your chance to be part of this prestigious international celebration of comic art – get your entries in before the deadline!
    Website:

  • The latest issue of our correspondence is released.

    View this correspondence in PDF.

  • Newsletter No.201

  • Ehime Prefecture is located along Japan’s Seto Inland Sea and is home to approximately 1.27 million people. It is known for its warm climate and outstanding scenic beauty, along with its long history of citrus cultivation. The prefecture is made up of many islands, with the unique landscape of the Seto Inland Sea spreading throughout. In recent years, Ehime has become increasingly popular as a tourist destination, welcoming many domestic and international visitors all year round.

       

    In 2027, Ehime Prefecture will host “Velo-city,” an international bicycle conference, for the first time in Japan. Velo-city is one of the largest academic conferences, bringing bicycle companies, researchers, and experts together from around the world. While discussing various topics including tourism, safety, and urban planning, participants can enjoy the cityscape of Matsuyama through a bicycle parade and will also be able to visit other parts of the prefecture via ‘technical visits’ (explained below).

     

    In recent years, Ehime Prefecture has become one of the leading centers of bicycle culture in Japan. Many local residents begin riding bicycles at a very young age, and the majority of high school students commute to school by bike. Furthermore, the prefecture boasts Japan’s highest helmet-wearing rate, demonstrating strong safety awareness throughout the community. This well-established environment, which allows people of all ages to use bicycles safely on a daily basis, positions Ehime Prefecture as a  center of Japan’s bicycle culture.

    Technical visits are guided tours that allow participants to explore various locations throughout the prefecture during Velo-city, featuring multiple courses with different themes. There is a course to learn about the infrastructure and scenery of the “Shimanami Kaido,” Japan’s representative maritime cycling route; a course to study safety education initiatives in schools by observing Japan’s typical morning school commute; and a course to experience the “Henro,” a pilgrimage to Buddhist temples, by bicycle. By participating in these technical visits and experiencing the local atmosphere, participants can gain valuable insights into the prefecture’s bicycle policies firsthand.

     

    On the second day (Wednesday, 26 May 2027), a spectacular bicycle parade will fill the city center. While showcasing the prefecture’s appeal as an international model bicycle city, the event will provide a chance for all participants to experience and share how bicycles act as a catalyst for regional revitalisation, bringing new possibilities for future urban space allocation, health, a sense of purpose in life, and friendship.

    During the four-day event, approximately 80 plenary breakout sessions will be held at the venue, with discussions centered around key themes and priorities. The conference program content will be determined by selecting proposals submitted during the abstract submission period, which begins in September. To encourage active exchange of diverse perspectives, Ehime welcomes a large number of submissions. Participants are invited to apply and help make this event a success.

  • Recently, I had the opportunity to attend an awards ceremony recognising outstanding achievement in Japanese-related studies, hosted by the Australia-Japan Society of NSW (AJS-NSW).

    On the day, certificates were presented to seven outstanding students nominated by seven universities[1] in the Greater Sydney region, and each recipient delivered a speech.

    All of the award recipients shared reflections along similar lines, such as: “Thanks to studying Japanese, I’ve had incredible experiences, like studying at a Japanese university through an exchange program and making friends from diverse backgrounds, that have truly changed my life.” Another common sentiment was: “Looking ahead, I hope to pursue a career related to Japan or possibly live there in the future, so I will continue to work hard to achieve these goals.”

    Learning and mastering a language other than one’s mother tongue is by no means an easy task. First and foremost, I would like to express my deep respect to the award recipients for their dedicated commitment to studying Japanese.

    I am also delighted that their language studies have sparked such a strong interest in Japan and a genuine desire to deepen their understanding. I was deeply impressed by their determination to maintain a connection with Japan long after graduation.

    On a personal note, I moved to Sydney last July, my first time living abroad, and I must admit that I still find speaking English challenging at times. However, seeing the dedication of the award recipients has inspired me to renew my own efforts. By conversing and connecting with others in English, I hope to further deepen my understanding of the local people, culture, and values in this region.

    [1] The seven universities were Macquarie University, The University of Newcastle, University of New England, University of Technology Sydney (UTS), The University of New South Wales (UNSW), The University of Sydney, and Western Sydney University.

  •  On Thursday, 21 May, representatives from Yamagata City, who came to Australia to exhibit at the Snow Travel Expo held in Melbourne and Sydney, paid a visit to CLAIR Sydney Office.
    During their visit, we outlined the role of our office and provided an overview of Australia’s society and economy, as well as the current state of inbound tourism to Japan.
     
    This led to an engaging discussion on the differences in industry structure between Japan and Australia and recent trends in inbound tourism.
     
     
     
    CLAIR Sydney also supports a wide range of initiatives undertaken by Japanese local governments in Australia and New Zealand. If you require assistance with your activities, please feel free to contact us.
     
     
  •  On 24 May, the Japan Festival 2026 was held in the City of Whitehorse, located approximately 15 km east of Melbourne.
    Around 100 booths and stalls lined the venue, offering Japanese goods and crafts as well as Japanese cuisine such as sushi and okonomiyaki. Visitors could also enjoy cultural activities including origami and shogi (Japanese chess). There were also a variety of stage performances, including taiko drumming, the Soran Bushi folk dance, and Tsugaru shamisen music, as well as kimono and cosplay contests. According to the organisers, the festival attracted approximately 5,500 visitors.
     
     
     
    CLAIR Sydney also hosted a booth, promoting the attractions of regions across Japan through tourism brochures and other materials. Among the visitors to our booth were people planning cruise trips to Japan, as well as others who said they had visited the country more than ten times, reflecting the enduring appeal of Japan as a travel destination. We also spoke to visitors who had started learning Japanese after their travels and were hoping to move there in the future, highlighting a strong interest in Japanese culture and way of life.
     
     
     
    This year marks the 55th anniversary of the sister-city relationship between the City of Whitehorse and Matsudo City in Chiba Prefecture. It is the longest-running Japan–Australia sister-city relationship in the state of Victoria. As part of the exchange program, the venue also displayed letters with hand-drawn illustrations created by residents of Matsudo , offering visitors a glimpse into the strong bond between the two cities.
     
  • On Tuesday, 12 May, the Australia-Japan Society of NSW (AJS-NSW) held an awards ceremony to recognise outstanding achievement in Japanese-related studies. Certificates were presented to seven students, each nominated by a university across the Sydney metropolitan area.
     
     
    Following the presentation ceremony, each award recipient delivered a speech, some in Japanese, reflecting on what inspired them to begin studying the language, its appeal, , the challenges they encountered during their studies, and their future aspirations. Their stories varied widely, ranging from students who began learning the language with the dream of working for a Japanese game company to those whose exchange experiences at Japanese universities enabled them to build friendships with people from around the world.
     
    Many of the students reflected on how learning Japanese had expanded their horizons and future possibilities and expressed their hope to continue taking on new challenges connected to Japan, including working or living there in the future.
    Learning and mastering a language other than one’s mother tongue is never easy. We were deeply moved by the speeches of these students, who spoke passionately about maintaining their connection with Japan even after graduation.
     
    CLAIR Sydney will continue to work closely with Japanese language education institutions and related organisations, further strengthening people-to-people exchanges through Japanese language and culture, and contributing to the ongoing development of Japan-Australia relations.

  • The latest issue of our correspondence is released.

    View this correspondence in PDF.