At Snow Travel Expos in Melbourne on 18 May and in Sydney on 25 May, exhibitors from around the world, including of course Japan, promoted their region’s winter playgrounds. The Sydney and Melbourne Expo aimed to promote ski tourism and brand-new ski goods to Australia. According to organisers, the event attracted over 6,000 people in each city.
With the support of CLAIR Sydney, the Hokkaido Tourism Organization, Tohoku Tourism Promotion Organization, Nagano region and Niigata region each ran booths at the Expo to further encourage and promote visits to their respective ski resorts.
The day after the Expo in both cities, the Japan National Tourism Organization (JNTO) organised the Snow and Adventure Seminar 2014, holding tourism presentations for travel agents in Australia.
Many Australians love to go skiing in Japan, attracted in particular by powder snow, onsen – hot springs, and Japanese food.
Come have a great snow experience in Japan this northern Winter!















Many visitors stopped by our booth to ask for recommendations for their next trip to Japan. Some also shared what they love about Japan’s beaches and how they differ from those on the Gold Coast. It was wonderful to meet so many people whose travels had deepened their appreciation for Japan’s nature, food and traditional culture.















