Assisting Hiroshima Convention Bureau’s promotion of tourism

Two staff members of Hiroshima Convention Bureau came to Australia to promote their tourism industry through visits to local travel agencies and media.

At JNTO’s Japan Endless Discovery Seminar in Melbourne, they gave inside knowledge of tourist wonders in Hiroshima that can’t be found online.

Many Australians already visit Hiroshima when in Japan. The Convention Bureau sought to enrich travel agencies’ understanding about other attractive places and activities in Hiroshima beyond the classic route of World Heritage Sites like Miyajima.

During the Q&A and networking reception afterwards, travel agency representatives particularly showed interest in cycling and Zen Buddhist experiences available in Hiroshima. The Bureau’s staff left Australia knowing they had success in showing their region’s diversity, and await the arrival of even more Australian visitors with open arms.

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